Answer
$-\dfrac{18}{5}$
Work Step by Step
$\nabla g=\biggl<2ue^{-v}, -u^2e^{-v}\biggr>$
$\nabla g(3, 0)=\biggr<6, -9\biggr>$
$\hat{v}=\biggl<\dfrac{3}{5}, \dfrac{4}{5}\biggr>$
$\mathbf{D_u}g(3, 0)=\nabla g(3, 0)\cdot\hat{v}=\dfrac{18}{5}+\dfrac{-36}{5}=-\dfrac{18}{5}$