Finite Math and Applied Calculus (6th Edition)

Published by Brooks Cole
ISBN 10: 1133607705
ISBN 13: 978-1-13360-770-0

Chapter 12 - Section 12.6 - Elasticity - Exercises - Page 931: 4

Answer

$p=\$16.67$

Work Step by Step

If the demand function is $q=(100-2p)^2$ The elasticity can be calculated as: $E=-\frac{dq}{dp}\times\frac{p}{q}$ The derivative of the demand function is :$\frac{dq}{dp}=-4(100-2p)$ If $E=1$ then he maximizes his revenue: $E=-(-4(100-2p))\times \frac{p}{(100-2p)^2}=1$ $4(100-2p)\times p=(100-2p)^2$ $4p=100-2p$ $p=\$16.67$
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