Answer
$12$ or $-8$
Work Step by Step
Let the number be $x$
The product of the number and 4 less than the number is 96.
$x(x-4)=96$
$x^{2}-4x=96$
$x^{2}-4x-96=0$
By factoring,
$(x-12)(x+8)=0$
$x=12$ or $x=-8$
The number is $12$ or $-8$