Answer
The framing effect suggests that we may raise more revenue by stating that the school is better in sports than 99% of other schools as compared to stating that the school was #3 in sports.
Work Step by Step
The framing effect suggests to us that we may raise more revenue by stating that the school is better in sports as compared to 99% of other schools.
The reason is that value 99 here serves as an "anchor" number and may increase the size of the donation.
If an individual person has been exposed to a larger number prior to making the donation they will likely use this number as a reference point.
If we started the school was #3 in sports, the donations might be lower because people will use 3 as their reference number or "anchor"
