Microeconomics: Principles, Problems, & Policies, 20th Edition

Published by McGraw-Hill Education
ISBN 10: 0077660811
ISBN 13: 978-0-07766-081-9

Chapter 8 - Behavioral Economics - Discussion Questions - Page 192: 2


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Work Step by Step

Behavioral economists use the behavior of human beings in order to predict what human beings are going to buy. This is key for those predicting the economy, but it is also key for companies, who are interested in what they can do to make people behave a certain way (more specifically, what will make them buy their product).
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