Microeconomics: Principles, Problems, & Policies, 20th Edition

Published by McGraw-Hill Education
ISBN 10: 0077660811
ISBN 13: 978-0-07766-081-9

Chapter 8 - Behavioral Economics - Discussion Questions - Page 192: 4

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Bad publicity certainly exists for companies. Consider the case of Volkswagen. They recently were fined heavily for violating environmental policies. While this is publicity, it was certainly not the type that they were looking for.
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