In 1993, the year before the book's publication, Savannah had five million visitors,[8] who spent almost $600 million during their time in the city.[9] Two years after the book's release, Savannah was seeing a 46% increase in tourism.[1] Twenty years later, the number of visitors to the city had jumped to 12.5 million, spending $2.2 billion.[9] Joseph Marinelli, president of the Savannah Convention and Visitors Bureau, does not attribute the city's popularity growth entirely to Midnight, but that it had a significant impact.[10]
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