Limitless had its world premiere in New York City on March 8, 2011.[12] It was released in 2,756 theaters in the United States and Canada on March 18, 2011.[3]
The film grossed $18.9 million on its opening weekend to rank first at the box office, beating other openers The Lincoln Lawyer and Paul, as well as carryovers Rango and Battle: Los Angeles.[13] Limitless was released in the United Kingdom on March 23, 2011.[14]
Before the film's release, Box Office Mojo called Limitless a "wild card", highlighting its "clearly articulated" premise and the pairing of Cooper and De Niro, but questioned a successful opening. The film opened at number one in its first week in the U.S. The film did well at the box office, earning some $79 million in the U.S. and Canada, as well as some $157 million worldwide against its $27 million budget.[15]
