Answer
In statistics average is used to describe the sum of all the values, and divide by the number of values that are present. Yes another term should be used instead of average.
Work Step by Step
In this case the data is trying to say that most people in California make $44,400 annually. They used the term " on average", which implies that they added everyone's salary in California and divided it by the number of people that salary was used. However, they didn't do that. Therefore another term should be used.