Genre
Non-fiction
Setting and Context
The founding of Uber, mainly in California, through the company's initial public offering (IPO)
Narrator and Point of View
Super Pumped is told from a third-person point of view (from the point of view of the author)
Tone and Mood
Exciting, Scientific, Electric, and Informative
Protagonist and Antagonist
Travis Kalanick vs. the world, especially those who don't like Uber
Major Conflict
Travis Kalanick and the rest of the Uber team's struggles to create success for the company that they know and love.
Climax
Although this is a non-fiction book, the climax of the book occurs when Uber goes public.
Foreshadowing
Kalanick's ouster from Uber is foreshadowed by his abhorrent behavior throughout much of the book
Understatement
Just how integral Kalanick's partner was in creating the success of Uber is often understated throughout the book.
Allusions
To history, the stock market and the economy as a whole, other companies (particularly companies like Google and Facebook), and to popular culture.
Imagery
N/A
Paradox
Kalanick treats people terribly, but Uber is a highly desirable company to work for that has no trouble attracting talent.
Parallelism
Kalanick often parallels his story and the story of founders like Larry Page.
Metonymy and Synecdoche
Ubercab = Uber
Personification
Uber as a company is often personified by Kalanick and those around him
