The film was originally scheduled to be released by Paramount Pictures in the United States and Canada on October 2, 2009.[24] Paramount later announced it was going to push back the release date to February 19, 2010.[25] Reports attribute the pushback to Paramount not having "the financing in 2009 to spend the $50 to $60 million necessary to market a big awards pic like this", to DiCaprio's unavailability to promote the film internationally, and to Paramount's hope that the economy might rebound enough by February 2010 that a film geared toward adult audiences would be more viable financially.[26]
The film premiered at the 60th Berlin International Film Festival as part of the competition screening on February 13, 2010.[27][28] Spanish distributor Manga Films distributed the film in Spain after winning a bidding war that reportedly reached the $6 million to $8 million range.[29]
