Pleasantville

Box office

Pleasantville earned $8.9 million during its opening weekend. It would ultimately earn a total of $40.8 million against a $60 million budget making it a box office flop, despite the critical success.[13]

Critical reception

Pleasantville received positive reviews from critics. Review aggregator Rotten Tomatoes gave the film an 86% rating from 97 reviews, an average rating of 7.7/10, with the critical consensus: "Filled with lighthearted humor, timely social commentary, and dazzling visuals, Pleasantville is an artful blend of subversive satire and well-executed Hollywood formula."[14] Metacritic assigned a score of 71 based on 32 reviews.[15]

Roger Ebert gave the film four out of four, calling it "one of the best and most original films of the year".[16] Janet Maslin wrote that its "ingenious fantasy" has "seriously belabored its once-gentle metaphor and light comic spirit".[17] Peter M. Nichols, judging the film for its child-viewing worthiness, jokingly wrote in The New York Times that the town of Pleasantville "makes Father Knows Best look like Dallas".[18] Joe Leydon of Variety called it "a provocative, complex and surprisingly anti-nostalgic parable wrapped in the beguiling guise of a commercial high-concept comedy". He commented that some storytelling problems emerge late in the film, but wrote that "Ross is to be commended for refusing to take the easy way out".[19]

Entertainment Weekly wrote a mixed review: "Pleasantville is ultramodern and beautiful. But technical elegance and fine performances mask the shallowness of a story as simpleminded as the '50s TV to which it condescends; certainly it's got none of the depth, poignance, and brilliance of The Truman Show, the recent TV-is-stifling drama that immediately comes to mind."[20] Dave Rettig of Christian Answers said: "On a surface level, the message of the film appears to be 'morality is black and white and pleasant, but sin is color and better,' because often through the film the Pleasantvillians become color after sin (adultery, premarital sex, physical assault, etc...). In one scene in particular, a young woman shows a brightly colored apple to young (and not yet colored) David, encouraging him to take and eat it. Very reminiscent of the Genesis's account of the fall of man."[21]

Time Out New York reviewer Andrew Johnston observed, "Pleasantville doesn't have the consistent internal logic that great fantasies require, and Ross just can't resist spelling everything out for the dim bulbs in the audience. That's a real drag, because the film's fundamental premise—crossing America's nostalgia fixation with Pirandello and the Oz/Narnia/Wonderland archetype—is so damn cool, the film really should have been a masterpiece."[22]

Jesse Walker, writing a retrospective in the January 2010 issue of Reason, argued that the film was misunderstood as a tale of kids from the 1990s bringing life into the conformist world of the 1950s. Walker points out that the supposedly outside influences changing the town of Pleasantville—the civil rights movement, J. D. Salinger, modern art, premarital sex, cool jazz and rockabilly—were all present in the 1950s. Pleasantville "contrasts the faux '50s of our TV-fueled nostalgia with the social ferment that was actually taking place while those sanitized shows first aired".[23]

Accolades