Marketing
The first teaser poster was inspired by a fan-art poster by Italian artist Federico Mancosu. His artwork was published in May 2011, a few days after the synopsis and the official title were released to the public. In August 2011, at Tarantino's request, the production companies bought the concept artwork from Mancosu to use for promotional purposes as well as on the crew passes and clothing for staff during filming.[50]
Theatrical run
Django Unchained was released on December 25, 2012, in the United States by The Weinstein Company and released on January 18, 2013, by Sony Pictures Releasing in the United Kingdom.[51][52] The film was screened for the first time at the Directors Guild of America on December 1, 2012, with additional screening events having been held for critics leading up to the film's wide release.[53] The premiere of Django Unchained was delayed by one week following the shooting at an elementary school in Newtown, Connecticut, on December 14, 2012.[54]
The film was released on March 22, 2013, by Sony Pictures in India.[55] In March 2013, Django Unchained was announced to be the first Tarantino film approved for official distribution in China's strictly controlled film market.[56] Lily Kuo, writing for Quartz, wrote that "the film depicts one of America's darker periods, when slavery was legal, which Chinese officials like to use to push back against criticism from the United States".[57] The film was released in China on May 12, 2013.[58]
Home media
The film was released on DVD, Blu-ray, and Digital Download on April 16, 2013.[59] In the United States, the film has grossed $31,939,733 from DVD sales and $30,286,838 from Blu-ray sales, making a total of $62,226,571.[60]
