The Rise and fall of business
The rise and fall of businesses are referred to frequently in this text and symbolizes the uncertainty and variability of the market. One second, a business can be thriving, and the next it can be failing miserably. In Billion Dollar Loser, Wiedeman uses the company WeWork as an example of how quickly the tables can turn in business.
Community
For the founder of WeWork, a sense of community is significant when creating an effective co-working space. This is something Neumann focused on when creating WeWork, making it into a unique and revolutionary take on office spaces.
Economic events
A key motif of this text is key economic events, which change the economic climates and how businesses function. One example was the 2008 financial crisis, which allowed Neumann to invest in more office spaces. However, the financial consequences of the coronavirus pandemic in 2020 prevented his business from functioning properly.
Bankers and investors
In the text, Wiedeman pays a lot of attention to the role of bankers and investors in the rise of a successful business. Essentially, they represent the doorway to capital and investment, so are a significant aspect of building a business.
