I discovered a trick to manipulation, one that gives me the power to compel friends, family, and customers to make the decisions I want them to. My freshman year psychology experiment produced a significant p-value while I was testing whether handedness affects decision making skills. Presenting the option you want your subject to select on the same side as their dominant hand significantly increases the chance that they will favor it over another option.
Striving to better my own project, as I had only been recently introduced to the field of psychology, I thoroughly investigated a variety of databases in an attempt to find papers that would help me understand why people make the decisions they do. "Salespeople's Influence on Consumers' and Business Buyers' Goals and Well-Being” by Tulane’s own Harish Sujan, for example, posed significant confounding variables for my own experiment. Focusing on the decision-making skills of customers, Sujan noted the correlation between salesperson characteristics and consumer feelings. His results allowed me to conclude that my own interactions with subjects could vary my results; my subjects could have been more inclined to answer in a different manner based on my attitude towards them.
Join Now to View Premium Content
GradeSaver provides access to 996 study guide PDFs and quizzes, 7825 literature essays, 2192 sample college application essays, 333 lesson plans, and ad-free surfing in this premium content, “Members Only” section of the site! Membership includes a 10% discount on all editing orders.
Already a member? Log in