An early theatrical poster for A Single Man featured a close-up shot of Colin Firth and Julianne Moore lying side by side, their arms and shoulders touching. This led to speculation that the work's gay content and themes were being deleted or diminished in its marketing materials to improve its chances of success with a wider audience. A new poster with Moore relocated to the background was issued. The film's original trailer placed more emphasis on the relationship between George and Jim but a re-cut trailer omitted a shot of George and Jim kissing while retaining a kiss between George and Charley. Also deleted were shots of George meeting hustler Carlos outside a liquor store, George and Kenny running nude into the ocean, and a shot of George staring into a male student's eyes, while keeping a shot of George staring into the eyes of a female student.[10]
Speaking of the controversy, Moore said that director Tom Ford expressed concern that the original poster made the film appear to be a romantic comedy and that he ordered that the poster be changed.[11] However Ford, noting he does not see the film in terms of gay or straight, said, "I don't think the movie's been de-gayed. I have to say that we live in a society that's pretty weird. For example, you can have full-frontal male nudity on HBO, yet in cinema, you can't have naked male buttocks. You can't have men kissing each other without it being considered adult content. So, in order to cut a trailer that can go into broad distribution in theaters, certain things had to be edited out. But it wasn't an intentional attempt to remove the gayness of the movie."[12] Conversely, Colin Firth said, "[The marketing] is deceptive. I don't think they should do that because there's nothing to sanitize. It's a beautiful story of love between two men and I see no point in hiding that. People should see it for what it is."[13] Harvey Weinstein would only say, when asked about marketing a gay romance, "Brokeback Mountain did pretty well. Midnight Cowboy did pretty well. If you know how to market, you can market. There's an audience for it." When pressed about the poster, Weinstein cut off the interview, saying, "I'm good. You got enough. Thank you."[14] Peter Knegt of IndieWire suggested that The Weinstein Company "de-gayed" the trailer to better the film's chances of receiving Academy Award nominations.[10]
