Wild premiered on August 29, 2014, at the Telluride Film Festival, and was featured at the Toronto International Film Festival on September 8 and the San Diego Film Festival on September 24.[18] It was released theatrically in North America on December 3.[19]
The Bridge of the Gods, where Strayed's journey ends, enjoyed increased popularity and traffic after the film came out, leading to an increase in its toll.[20]
