Poster
The first theatrical poster, designed by Neil Kellerhouse, was released on June 18, 2010.[48] As Kellerhouse previously designed posters for the films of Steven Soderbergh, director David Fincher's friend, he was contacted by Ceán Chaffin in late 2009 to work on the key art for The Social Network, which had to make sole use of one approved photograph, that of Eisenberg's head.[49] As he wanted to highlight the tremendous drama that went with Mark Zuckerberg's success, Kellerhouse thought of the tagline "You don't get to 300 million friends without making a few enemies"; he would later adjust the line to "500 million friends" in anticipation of Facebook reaching 500 million users by the film's release date.[49] Kellerhouse's poster has been praised for its unique and "striking" design, and alongside his work for the film I'm Still Here, has since become influential in film marketing; posters for The King's Speech and The Armstrong Lie strongly evoked the poster's design format.[50][51]
Trailers
The film's first teaser trailer was released on June 25, 2010.[52] The second teaser was released on July 8.[53] The full length theatrical trailer debuted on July 16, 2010, which plays an edited version of the song "Creep", originally by Radiohead, covered by the Belgian choir group Scala & Kolacny Brothers.[54][55] The trailer was then shown in theaters, prior to the films Inception, Dinner for Schmucks, Salt, Easy A, The Virginity Hit, and The Other Guys. The theatrical trailer, put together by Mark Woollen & Associates, won the Grand Key Art award at the 2011 Key Art Awards,[56] sponsored by The Hollywood Reporter, and was also featured on The Film Informant's Perfect 10 Trailers in 2010.[57]
