The Grand Budapest Hotel premiered in competition at the 64th Berlin International Film Festival on February 6, 2014, winning the fest's Silver Bear Grand Jury Prize.[100][101] The film was Anderson's third in competition at the festival.[102] It headlined the 10th Glasgow Film Festival as the event's opening film, held February 20 – March 2, 2014,[103] before hosting its North American premiere on February 27 at the Film at Lincoln Center in New York City.[104]
Fox Searchlight spearheaded the marketing campaign. Their strategy involved merchandise releases, a global publicity tour,[105] the creation of mock websites about Zubrowkan culture,[106] and trailers highlighting the cast's star power.[107] One of their most significant marketing tactics, instructional videos detailing the creation of desserts mirroring Mendl's baked goods, used fan footage submitted to the producers for TV-commercial spots on cooking networks.[105] In conjunction with their collaboration with Anderson, Prada showcased its capsule collection of custom luggage from in-store displays at the Berlin flagship store.[108]
The Grand Budapest Hotel was released in France on February 26, 2014, preceding the film's global rollout. General release expanded to Germany, Belgium, the United Kingdom, the United States (March 7), and two other international markets the second week.[109] The Grand Budapest Hotel opened to a few US theaters as part of a month-long limited platform release, initially screening from four arthouse theaters in New York and Los Angeles.[104] After the 87th Academy Awards' nominations announcement, Fox re-expanded the film's theater presence for a brief, multi-city re-release campaign.[110]
Fox Searchlight released The Grand Budapest Hotel on DVD and Blu-ray on June 17, 2014.[111] The discs include behind-the-scenes footage with Murray, promotional shots, deleted scenes, and the theatrical trailer.[112] The Grand Budapest Hotel was the fourth-best selling film on DVD and Blu-ray in its first week of US sales, selling 92,196 copies and earning US$1.6 million.[113] By March 2015, the film had sold 551,639 copies.[114]
The Criterion Collection issued director-approved special edition Blu-ray and DVD releases of The Grand Budapest Hotel on April 28, 2020. The discs include audio commentary from Anderson, Goldblum, producer Roman Coppola, and film critic Kent Jones; storyboard animatics, a behind-the-scenes documentary, video essays, and previously unaired cast and crew interviews.[115]
