Answer
Consider a reaction that releases energy. If this reaction is uncoupled, the energy will merely turn into heat and be lost. If it is coupled, then it can be used to fuel some other process. For example, if you couple the ATP -> ADP reaction to protein, the energy can be used to modify the shape of that protein in a way that benefits the cell.
Work Step by Step
Consider a reaction that releases energy. If this reaction is uncoupled, the energy will merely turn into heat and be lost. If it is coupled, then it can be used to fuel some other process. For example, if you couple the ATP -> ADP reaction to protein, the energy can be used to modify the shape of that protein in a way that benefits the cell.