#### Answer

$\frac{3}{4}$

#### Work Step by Step

Break the numbers in the numerator and the denominator into their factors in order to simplify.
$\frac{72}{96}$
$\frac{2\times2\times2\times3\times3}{2\times2\times2\times2\times2\times3}$
$\frac{3}{4}$