Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships - Marketing Ethics Digital Dark Side - Page 63: 2-12

Answer

Business Monitor International provides the service of predicting future trends in markets, allowing businesses to make valid choices that will help develop and grow their companies. For this reason these kinds of organizations are very desirable as many businesses want their product.

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