Chapter 15 - Advertising and Public Relations - Discussion Questions - Page 470: 15-2

Advertainment is a marketing strategy during which advertisements are designed to be useful, informative, and entertaining all at the same time. This marketing strategy helps consumers to associate a particular feel, joke, or feeling with the product, based on their memory of the advertisement. Ideally, advertainments are so entertaining that consumers not only remember the products advertised, but go out and purchase them. Branded entertainment is a bit different from advertainments, in that branded entertainment is not designed solely to advertise. Rather, this type of marketing strategy incorporates brands and products into another form of entertainment. It is more commonly known as product-placement. This concept commonly sees products, such as Pepsi, Coke, or technology, seamlessly integrated into movies, TV shows, and games. Unlike, advertainments, this marketing strategy is based on subliminal advertising.

Advertainment is a marketing strategy during which advertisements are designed to be useful, informative, and entertaining all at the same time. This marketing strategy helps consumers to associate a particular feel, joke, or feeling with the product, based on their memory of the advertisement. Ideally, advertainments are so entertaining that consumers not only remember the products advertised, but go out and purchase them. Branded entertainment is a bit different from advertainments, in that branded entertainment is not designed solely to advertise. Rather, this type of marketing strategy incorporates brands and products into another form of entertainment. It is more commonly known as product-placement. This concept commonly sees products, such as Pepsi, Coke, or technology, seamlessly integrated into movies, TV shows, and games. Unlike, advertainments, this marketing strategy is based on subliminal advertising.