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This rule states that consumers will allocate their funds more for utilities/products that cost less money. After all, when the cost is lower, people have to pay less for the same amount of good.
Microeconomics: Principles, Problems, & Policies, 20th Edition
by McConnell, Campbell; Brue, Stanley; Flynn, Sean
Published by
McGraw-Hill Education
ISBN 10:
0077660811
ISBN 13:
978-0-07766-081-9
Chapter 7 - Utility Maximization - Discussion Questions - Page 164: 7
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