Chapter 7 - Consumer Choice: Utility Theory and Insights from Neuroscience - Exercises - 7.2 The Law of Demand and the Individual Demand Curve - Page 178: 2.2c

(iii)

MU per \$ is 32 at both c and f. The cost for rides and concerts equals \$100 at points c and f $(12×6)(14×2)=(72)+(28)=100✓ Since the equimarginal rule and affordability both apply, c and f represent the best affordable bundle.