Managerial Accounting (15th Edition)

Published by McGraw-Hill Education
ISBN 10: 007802563X
ISBN 13: 978-0-07802-563-1

Chapter 1 - Managerial Accounting: An Overview - Questions - Page 19: 1-7


McDonalds focuses their strategy around the customer value proposition of 'operational excellence'. McDonalds delivers products faster and less expensively than many of their competitors. It is highly unlikely that McDonald's would drastically raise their prices, as that would conflict with the company's strategy.

Work Step by Step

The customer value proposition is the essence of a company's strategy. Operational excellence is a customer value proposition that describes a company delivering products or services faster, more conveniently, or in less expensive ways than their competitors.
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