Baudrillard himself
Baudrillard himself noted that many read his writing on the 'three orders' of the image with excessive seriousness. In the postface of his Forget Foucault (Original: Oublier Foucault), Baudrillard's interviewer Sylvère Lotringer suggested that Baudrillard's approach to "The Order of the simulacra" was "pretty close" to that of Michel Foucault who "wrote the archaeology of things", to which Baudrillard replied:
You're talking about the three orders? I could have made a book out of it, others rushed in to find examples. As for myself, without denying it, I don't believe it holds up. For a time I believed in Foucauldian genealogy, but the order of simulation is antinomical to genealogy.[12]
