Good to Great Background

Good to Great is a corporate strategy guide book written by Jim Collins. It was published in 2001 by William Collins. Titled in full as Good to Great and why some companies make a leap, others don’t, the book gives insight on how to successfully run a company. It also gives real-life examples of companies that successfully transitioned from good to great and those that simply remained good companies. Good to Great sold millions of copies, which is uncommon for corporate books. The book broke barriers with readers, and even readers that weren’t in business still found the book to be captivating enough to enjoy it.

The author highlights different sets of skills that a company needs to implement to make that coveted leap to greatness. The book also hints that these skills not only work on companies but individuals as well. Most people live only a bare minimum of their full potential. They spend their entire life being good without actually exploring the possibility of being something greater. In the book, eleven great companies are selected to further drive home the idea of how some companies remain relatively good but never hit that mark of greatness. Good to Great highlights overall discipline for an individual or company thats going to make that astronomical leap that only a select few can successfully make.