Good to Great has been hailed by business leaders across the world as a must-read for all aspiring company heads. Critics alike have described the book as basic and obvious, providing readers with cliché advice on how to run a company. Others criticized the companies that Jim categorized as great companies, as most of them have just had moderate success in recent years. The book is also criticized for using a few examples of companies to describe the entire field of business consisting of thousands of companies. Thus, unable to provide the reader with a comprehensive look at how to successfully run a company.
Good to Great Background
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