What are the three important implications of the studies of the newcasters reporting on presidential candidates and the market research on the headphones.
Gladwell notes that studies by Brian Mullen of Syracuse University showed that of the three major news outlets at the time, Peter Jennings showed a bias toward the Republican candidates in the 1980s' presidential elections. As a result, people who views Jenning's newscasts were far more likely to vote for President Reagan. These results illistrate the importance of the smallest of conversational cues.
As for the research on headphones, studies supported the conclusion that the simple act of a person nodding their head while listening to a tape made them more likely to agree with the contents of the tape.
The Tipping Point
