Genre
Nonfiction
Setting and Context
The book is written in the context of the corporate world and its manipulation.
Narrator and Point of View
Third-party narrative
Tone and Mood
Educative, poignant, buoyant
Protagonist and Antagonist
Sigmund Freud is the protagonist of the book.
Major Conflict
The full force of the new economy dismantles cultural identities among people. For instance, the corporate world initiated the new culture of consumption after making huge profits at the expense of unsuspecting masses.
Climax
The climax is when Adorno concludes that the new economy is entirely capitalistic, primarily focusing on the consumer market. The corporate world uses the entertainment industry and related channels to lure the masses to consume their products.
Foreshadowing
Ubiquity introduced by the corporate world foreshadows the loss of art in the general public.
Understatement
Cultural heritage is underrated in the text. The modernization of thinking and doing things has slowly killed the art that was part of life.
Allusions
The story alludes to the capitalistic nature of corporate and the new economy.
Imagery
The entertainment imagery is discussed largely in the book. The imagery helps readers see how the big businesses are changing the ancient culture by using the art of entertainment to influence the masses to buy their products.
Paradox
The main paradox is capitalism which serves a different purpose from that of its initiation. Capitalism was to give every individual a chance to succeed, but big businesses are the ones reaping big.
Parallelism
N/A
Metonymy and Synecdoche
Ubiquity is metonymy referring to the modern culture of sameness that influences buying products, even those they have not budgeted for.
Personification
Art is personified as an influence.
