Answer
Revealing the sponsor can increase the confidence of respondents. Moreover, when the results are announced, the name of sponsor should be revealed because results can be skewed in favor of the sponsor. (After all, if a person being surveyed did not like the sponsor, they would be less likely to respond to the survey, hence skewing the results.)
Work Step by Step
Revealing the sponsor can increase the confidence of respondents. Moreover, when the results are announced, the name of sponsor should be revealed because results can be skewed in favor of the sponsor. (After all, if a person being surveyed did not like the sponsor, they would be less likely to respond to the survey, hence skewing the results.)