Computer Science: An Overview: Global Edition (12th Edition)

Published by Pearson Higher Education
ISBN 10: 1292061162
ISBN 13: 978-1-29206-116-0

Chapter 2 - Data Manipulation - Social Issues - Page 137: 2

Answer

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Work Step by Step

Planned obsolescence, the practice of designing products with a limited lifespan to encourage consumers to purchase newer models, is indeed prevalent in the computer industry today. Technology companies often release new versions of their products annually or semi-annually, with incremental improvements or changes in design to entice consumers to upgrade. This strategy aligns with Alfred Sloan's philosophy of creating dissatisfaction with current products to drive sales of new ones. Therefore, the extent to which this marketing ploy is used today in the computer industry is quite significant.
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