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This is a key concept in business: in order to make profit, businesses need to take risks. Thus, the leaders of businesses are expected to decide what is a reasonable risk for their business to take.
Microeconomics: Principles, Problems, & Policies, 20th Edition
by McConnell, Campbell; Brue, Stanley; Flynn, Sean
Published by
McGraw-Hill Education
ISBN 10:
0077660811
ISBN 13:
978-0-07766-081-9
Chapter 2 - The Market System and the Circular Flow - Discussion Questions - Page 49: 12
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