In what ways does King appeal to emotion in this speech?

KIng appeals to the goodness inside of people rather than the hate and anger that lives inside people. It is so easy to live in the negative because people were disillusioned. King made people think a different way was possible. People merely had to replace the hate in their hearts with love and respect. He made people believe there was a better way. King believed that people wanted to love and be loved if only they could shake their tired old baggage from the past.