what are two quotes from iff

What do you mean by "iff"?

"Iff" is the water genie. He's a character in the story.

“To give a thing a name, a label, a handle; to rescue it from anonymity, to pluck it out of the Place of Namelessness, in short to identify it -- well, that’s a way of bringing the said thing into being.” (63)

"So persons in Gup need never be directly involved," Iff went on, "When your wish is granted you can return the favor." (69)