Anthropomorphism isone of the primary literary techniques used by Jack London in the Call of the wild. How was London able to use this technique to express his ideas about human as well as canine nature?

To "anthropomorphize" means giving human-like qualities to animals. I think London was keenly aware of not turning his stories into silly tales of talking animals. He keeps Buck and his life grounded in the natural elements. The things Buck feels and experiences are very organic to the natural world yet are also accessible to the reader.

During the four years since his puppyhood he had lived the life of a sated aristocrat; he had a fine pride in himself, was even a trifle egotistical. ch 1

It was all very silly, he knew; but therefore the more outrage to his dignity, and his anger waxed and waxed.ch 1