Breakfast of Champions


what is the significance of the title Breakfast of the Champions?

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Last updated by chris j #126339
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The bartender calls all Maritinis this to make people happy. Also, Vonnegut references the slogan of General Mills cereal. I think it may be evidence of his black humor and commentary on the progress of machinery and science that is "making life better and better" but in reality destroying it. In the same way, the bartender is making life better by serving something that destroys life in many ways, health, accidents, etc.