In Brave New World, how does the Director speak for society and justify social conditioning? What basic human right does he deny? What is the real purpose behind conditioning?
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The director argues that social conditioning is essential to continue the human desire for continuous consumption. The director argues that social conditioning is essential to continue the human desire for continuous consumption.
"Strange," mused the Director, as they turned away, "strange to think that even in Our Ford's day most games were played without more apparatus than a ball or two and a few sticks and perhaps a bit of netting. imagine the folly of allowing people to play elaborate games which do nothing whatever to increase consumption. It's madness. Nowadays the Controllers won't approve of any new game unless it can be shown that it requires at least as much apparatus as the most complicated of existing games." He interrupted himself.