Brave New World

Explain the “conscription of consumption” (49). How are citizens conditioned to become consumers? Why would appreciating culture or nature be at odds with consumption?

Explain the “conscription of consumption” (49). How are citizens conditioned to become consumers? Why would appreciating culture or nature be at odds with consumption?

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People are expected to consume. Society views consumption as beneficial. The society believes that more consumption means more production of good, which will increase the number of jobs and keep the society fully employed. Endless consumption also keeps people's minds superficial and in a constant state of desire.

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