(Paragraph 10) Bespoke is fine for those with deep pockets. As for the rest, we live on a small, overpopulated island with a growing head count and for many big is the only way to go. This is not an endorsement of the worst excesses of the factory farming system. Indeed, only by accepting it can we as consumers get the producers to work to the exacting standards we demand.
(Paragraph 11) Can we afford to ignore these issues? I don't think so. An elitist, belly-obsessed minority, the ones who think the colour plates in the Sunday supplements are a true reflection of real lives if only we all made the effort, may rage against big agriculture and refuse to engage with it. However, when basic ingredients become scarce and prices shoot up on the international markets, their cries will sound increasing hollow, compared to the screams of those who really cannot afford to feed their families. Yes, it has been a very long time since a British food riot, but that does not mean it cannot happen again.
Paragraph 10 and 11
What does it say? What does it mean? What does it matter?'
(Summary or gist) (Interpretation) (Implication/consequences)