how did the party demonize capitalists?

Winston reflects on how the Party has claimed to have liberated the proles from the bondage and slavery of capitalist society. Winston takes a copy of a children's history textbook he obtained from Mrs. Parsons out of his desk drawer and begins to copy a passage describing the ills of capitalist society, including starving children having to work for cruel masters, and capitalist men always wearing long black coats with top hats.