Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 16 - Using Effective Promotions - Critical Thinking - Page 458: 3

Answer

The answer will vary.

Work Step by Step

One student, for example, may say that they believe traditional advertising will decline as people move away from the T.V. and start using technology more (computers, phone, social media, etc.). As traditional advertising declines, people will pay more for things like T.V. and magazines because they have to cover expenses elsewhere.
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