Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 16 - Using Effective Promotions - Critical Thinking - Page 458: 2

Answer

This answer will vary widely based on the student.

Work Step by Step

One student, for example, may remark that they buy frequently online. They take particular advantage of cheap prices on sites like eBay and Craiglist; however, they don't look at ads (which are thus not effective). Because of the cheap prices on eBay and Craiglist, they will continue to use the Internet.
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