Understanding Business, 10th Edition

Published by McGraw-Hill Education
ISBN 10: 007352459X
ISBN 13: 978-0-07352-459-7

Chapter 14 - Developing and Pricing Goods and Services - Critical Thinking - Page 402: 3

Answer

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Psychological pricing is a powerful technique as the way in which prices are presented impacts the customer's response. Thus, by providing pricing in a certain way, the business can charge more without the customers noticing.
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