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It is important to make sure that your product has a good product offer, for the product offer is what the customer is going to examine before buying the product.
Understanding Business, 10th Edition
by Nickels, William G.; McHugh, James M.; McHugh, Susan M.
Published by
McGraw-Hill Education
ISBN 10:
007352459X
ISBN 13:
978-0-07352-459-7
Chapter 14 - Developing and Pricing Goods and Services - Critical Thinking - Page 402: 2
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