Principles of Marketing (16th Edition)

Published by Prentice Hall
ISBN 10: 0-13379-502-0
ISBN 13: 978-0-13379-502-8

Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships - Discussion Questions - Page 62: 2-5

Answer

A marketing dashboard is a tool used to display various statistics and analytics about the marketing capabilities of a company, and how big of an audience they are reaching through their advertisements. It is a good way to show how effective their marketing is. Marketers often study how many people view their ads, and how the customers grow due to their ads.

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