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Principles of Marketing (16th Edition)
by Kotler, Philip T.; Armstrong, Gary
Published by
Prentice Hall
ISBN 10:
0-13379-502-0
ISBN 13:
978-0-13379-502-8
Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships - Critical Thinking Exercises - Page 62: 2-6
