Cost Accounting (15th Edition)

Published by Prentice Hall
ISBN 10: 0133428702
ISBN 13: 978-0-13342-870-4

Chapter 13 - Pricing Decisions and Cost Management - Assignment Material - Questions - Page 540: 13-5

Answer

Two approaches to long-run pricing decisions: 1. Cost-Plus Pricing: Pricing based on production and delivery costs with a markup for profit. 2. Value-Based Pricing: Pricing determined by the perceived value of the product or service to customers.

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