Chapter 13 - Pricing Decisions and Cost Management - Assignment Material - Questions - Page 540: 13-12

1. High-end designer clothing and basic clothing items can have minimal differences in production costs, but their prices can vary significantly. 2. Brand name prescription drugs and generic equivalents often have similar production costs, but brand name drugs are priced much higher.

1. High-end designer clothing and basic clothing items can have minimal differences in production costs, but their prices can vary significantly. 2. Brand name prescription drugs and generic equivalents often have similar production costs, but brand name drugs are priced much higher.