My subject is the American Protestant small-town middle class. I like middles. It is in middles that extremes clash, where ambiguity restlessly rules.[4]
Updike said that when he looked around in 1959 he saw a number of scared dodgy men who could not make commitments, men who peaked in high school and existed in a downward spiral. Their idea of happiness was to be young.[5] In 1959 America the Late Modernism period was coming to an end, and Updike inherited the cultural legacy of Modernism. With this legacy, that lacks spiritual vitality and potent erotic traditions, Rabbit has no vocabulary to give voice to his sexual and spiritual conundrums and feelings. In the novel the norms of Modernism are being replaced with those of a new era with a desiccated view of spirituality and a revaluation of eroticism, things previously held constant and in some cases repressed in traditional American thought.[6]
The title matches the popular World War II-era song "Run, Rabbit, Run".
